WEARABLE SALES MORE THAN DOUBLE IN 2015

More than three million wearable devices, including fitness brands and smart watches, are estimated to have been sold in the UK in 2015. Research from marketing intelligence agency Mintel found that in the 12 months to September 2015 sales of wearable devices increased 118 percent compare with the same period in 2014, which saw 1.4m sold. Fitness brands outstripped smart watch sales by almost two-to-one. In 2015, 63 percent of wearables sold were fitness bands, compared with 37 percent of smart watches.
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