Connected consumers around the globe have brands wondering

Connected consumers around the globe have brands wondering what smart product technologies are next in line for mass adoption.

For the smart home to truly be successful, it must transform from a technology-led revolution to a consumer-led revolution, with partnerships, collaboration and education providing necessary clarity.

In order to fulfill consumer expectations for the smart home, manufacturers must start by understanding what those expectations are and how they appeal to consumers.

In global study of 7,000 consumers in seven markets, found that a majority of consumers (86%) were aware of the term “smart home”, but most have a relatively limited depth of knowledge on what it actually is.
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