Bram Verhaegen, Store Owner, Euronics Roermond/NL

“The 2016 consumer is much more prepared, due to the information online, when he enters the store. The sales person has to realize this and is expected to understand that the 2016 consumer has to be treated differently than a consumer five to ten years ago. Very importantly; the fact that he demonstrates all the new innovations and talks about the unique selling points of our company. Price transparency is a fact and gives us the opportunity to show the 2016 customer that we, with all our knowhow, additional services and our experienced staff, are not expensive. It’s not all about the lowest price, but about paying the right price!”

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